Wholesale drinks trends and new products

Browse our new products and discover current drinks trends

As you will see below, we have new products coming in daily. This allows us to witness current drink trends react and readjust to product categories that are going to grow. An excellent example of this is hard seltzers, they were coming off a popular stint in the USA, which gave a lot of people in the UK hope that they could emulate their success. However, for the on-trade market, they never quite took off. There are many examples of drinks that didn't work in the on-trade because they're direct-to-consumer products. Another is RTD (ready-to-drink) products. People in bars and pubs still prefer their drinks to be crafted at the venue instead of poured out of a bottle or can. Of course there are exceptions to this, such as tapp'd cocktails, which are popular among hospitality venues.

 

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Drinks Trends In 2023

Sustainability

In today's world, sustainable practices are encouraged. The majority of people are conscious about where their products come from, how they were made, and the effect they will have on the planet. There are plenty of methods drinks companies use to qualify for a 'sustainable' label on their marketing and brand. One of these methods is reusable containers. EcoSpirits are a company that distributes spirits in 4.5-litre containers that are returned and washed so that they can be reused. They take an approach to spirits similar to kegged beer. Glass bottles for spirits create 22,000,000 tonnes of emissions yearly. EcoSpirits combat this figure by saving 550 grams of emissions per bottle by using their reusable containers. With nearly no packaging and a reduced carbon footprint, you can see how this business has taken advantage of this growing drinks trend - with no sign of slowing down in 2023. Purity is an example of a brewery that has immersed itself in this trend. For example, they use labelling that is entirely renewable, and they have a 95% efficient heating system for their brewing process. But it doesn't stop there, they give their spent yeast and hops to farmers so that the bare minimum goes to waste. If you compare their beer to any others in the industry, they use 2.8 pints of water to craft one beer, this is a significant improvement compared to the industry average of 8 pints of water per beer produced.

 

Health Conscious Drinks

There's no time like the present to take care of your health. For this reason (and the growth of super-conscious health influencers on social media), more and more drinks are displaying health benefits. The reason hard seltzers do well (with direct-to-consumer sales) is that they're low-calorie. They're essentially alcoholic sparkling waters. Additionally, non-alcoholic beer has skyrocketed because of its health benefits and reduced number of calories, less people want to wake up dehydrated with a banging headache and unable to function properly for days. Hence the rise of their healthier counterpart. One product that has only begun to rise (in our opinion) is kombucha. This is quite possibly the healthiest option within the soft drinks market currently. Kombucha is a fermented tea that has plenty of health benefits. It contains probiotics and antioxidants, it also kills bacteria with its acetic acid. Drinking Kombucha regularly improves gut health, which ironically is a growing trend within the health and fitness industry, so you can see how the growth of both things lend themselves to each other nicely. I'm sure you've seen the rise of turmeric and ginger drinks, we think they're probably all marketing with a lack of real improvement to your health. However, the fact the sales of these drinks sky rocketed shows you that health-focused products are a rising drinks trend in the industry.

 

Premium Drink Alternatives

Bacardi found that 50% of venues reported customers were opting for premium options when ordering drinks. This is a drinks trend I'm sure many businesses can get behind as there's more profit to be made from premium drinks. However, we have to ask, why now? Consumers are looking to improve their experience in any way they can. One way of doing this is ordering 'nicer drinks'. People do this for the same reason people drive a nicer or faster car than they probably need, for the image.

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