RTD Spirits & Cocktails

RTD Spirits & Cocktails

Thanks to innovations such as hard seltzers and low-calorie options, the ready‐to‐drink (RTD) category is booming, thanks to innovations such as hard seltzers & low‐calorie options. RTDs are riding high, with volumes forecast to increase by 43%, according to IWSR Drinks Market Analysis. It was the fastest‐growing alcohol segment in 2019 & is forecast to remain the fastest‐growing sector over the next five years.

The success of RTDs has been mostly attributed to the phenomenal growth of hard seltzers, led by category giants White Claw & Mikes. Over the past 12 months, there have been innovations from Smirnoff, Brewdog, Jose Cuervo & East London Liquor Company (ELLC). Brands have sought to replicate the category’s success in the US in markets such as the UK & Australia.

Alongside the RTD category is the Draught cocktail sector. These are cocktails served on draught using beer dispense technology that allows consistent drinks to be served incredibly quickly. Draught cocktails can be batched with fresh ingredients at the bar or pre-filled ready-to-serve kegs bought in and then merely tapped & served at the bar in the same manner as beer. Such tap cocktails served from kegs are set to revolutionise cocktails.

No matter your thoughts on this category, it seems that it will be around for a while to come & ultimately offers consumers a much more efficient & consistent product.

To find out more about draught cocktails, please contact us.


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